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2009 – Liseberg’s best year ever

March 15, 2010

 

2009 will go down in history as the most profitable year ever for Liseberg. Despite the current recession the Group’s profits rose by
SEK 28 million to SEK 72 million compared with 2008.

2009 – Liseberg’s best year ever

The encouraging figures are the result of an increase in the number of guests and increased sales per guest. During the summer season, Liseberg amusement park had 2,352 million guests, while Christmas at Liseberg achieved a new attendance record with 552,000 visitors.

 

Liseberg’s combined facilities (the amusement park together with accommodation and events arenas) had 3.6 million visitors, compared with 3.4 million in 2008.

 

“The volume of guests in summer and winter exceeded all expectations and clearly shows that what we offer our guests is in demand,” says Mats Wedin, CEO of Liseberg.

 

Over the last ten-year period Liseberg has invested more than SEK 1 billion in its own businesses. 2009 was no exception. More than SEK 100 million was invested in improvements such as the two new rides, Hanghai and Rabalder, the refurbishment of Liseberg Theatre and the complete renovation of Liseberg Wärdshus.

“We had the courage to go ahead with the investments that were already planned, despite the very gloomy economic situation,” says Mats Wedin.

 

Liseberg’s importance to tourism in Gothenburg also remains high. In 2009, visitors to the park generated around SEK 2.5 billion in tourism revenue for the city.

“This is of course especially rewarding at a time when the recession has hit western Sweden so hard,” says Mats Wedin.

 

For more information, contact:

Mats Wedin, CEO, +46 31-733 01 00, mobile +46 705-83 61 00.

Pelle Johannisson, Marketing Director, +46 31-733 01 40, mobile +46 706-38 91 40.

Julia Vasilis, Information and PR Manager, +46 31-733 04 07, +46 705-32 84 07.

  

Press photos are available from http://liseberg.se/sv/hem/Sidfot/press/Pressbilder/

 

Liseberg is the leading amusement park in Scandinavia. The amusement park is managed by the municipal company, Liseberg AB, which is the parent company of the Liseberg Group. The Liseberg Group also includes the subsidiaries Lisebergs Restaurant AB, Lisebergs Gäst AB and Hotell Liseberg Heden.





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